The development company Novus Civitas was created to ensure that the Serena del Mar master plan is developed in line with the development’s philosophy of inclusiveness, environmental friendliness, and quality of life. Novus Civitas is the master developer of Serena del Mar, based in Cartagena, spearheaded by Rafael Simón del Castillo. In addition to overseeing the Serena del Mar master plan, Novus Civitas is the lead developer of the Centro Hospitalario Serena del Mar, the University of Los Andes building, the Celsia utilities partnership, as well as infrastructure and landscaping.
Novus Civitas has partnered with world-class designers and architects, as well as leading investment funds, including The Banca Multilateral, the Banca Comercial, and other well-known real estate sector investors and private investors.

Daniel
Haime Gutt
Serena Del Mar CEO
Daniel Haime, a prominent businessman and philanthropist, is the visionary behind Serena del Mar. Drawing on his family’s entrepreneurial legacy and commitment to Colombia, Daniel recognized the need for an ambitious project that could meet the evolving needs of the region, and he set out to develop Serena del Mar. Under his direction, Serena del Mar’s mission is to enhance quality of life through the following core pillars: creating opportunities for all socioeconomic levels and ages, integrating with nature, and creating a new prototype for urban development.
Daniel has dedicated himself to urban development throughout Colombia, launching two real estate companies: Novus Civitas and Vendome which specialize in developing visionary large-scale urban real estate projects. Daniel launched Novus Civitas, where he now serves as CEO and master developer of Serena del Mar with his collaborator, Rafael Simón Del Castillo. Known for his background as an industrialist, Daniel also functions as the President and CEO of the Haime Group, which owns and operates a number of Colombia’s most prosperous consumer-goods companies.

Rafael Simón
del Castillo
President of Novus Civitas
Rafael serves as President of Novus Civitas and manages the daily operations of the development company. Rafael has led projects in many industries in Cartagena, and is recognized as a leader in real estate development, particularly specializing in new sustainable construction and urban expansion.


Brandon Haw
(Leitersdorf Haw)
Designer of the Serena del Mar Corporate Center, home to the University of Los Andes Sede Caribe.

Robert Trent Jones II
(Trent Jones)
Designer of Serena del Mar’s 18-hole Golf Course

Ignacio Bunster
(Wallace Roberts & Todd)
Sustainable urban design auditors

Marco Larrea
(Edsa Inc)
Serena del Mar urban planner and landscaper

Mario Noriega
(Mario Noriega & Asociados)
Serena del Mar master plan designer

Moshe Safdie
(Safdie Architecs)
Designer of the master plan for Serena del Mars urban corridor, the Grand Canal and the Serena del Mar Central Hospital.

Esteban Biondi
(Applied Technology & Management, Inc.)
Engineering consultants for coastal, environmental, marine and water resources

Richard Simón
(Applied Wayfinding)
Designer of the vehicular and pedestrian wayfinding system of Serena del Mar.

AMARILO

ARIAS SERNA SARAVIA

ATIA

EPIC DISEÑO+CONSTRUCCIÓN
Epic Design + Construction has over 29 years of experience in the development of commercial and residential projects in various sectors of Cartagena de Indias.

GRUPO DAER

MEJÍA VILLEGAS

PRODESA
Institutional

Serena del Mar Hospital Center – Operated by Fundación Santa Fe de Bogotá
The Centro Hospitalario Serena del Mar is a state-of-the art hospital offering the most technologically advance and sophisticated medical services in the region.
The Centro Hospitalario Serena del Mar was designed by world-renowned architect, Moshe Safdie and is operated by Colombia’s premier hospital operator, the Fundación Santa Fe de Bogota. The first phase of the hospital contains 151 beds and a number of services and specalties provding the highest quality healthcare for the residents of Serena del Mar and the region.
Universidad de los Andes – Caribbean Campus

